Anden Hud is Taiwanese leading brand of underwear product. It pursues the goal of feeling natural and wearing as comfortable as a skin.
The design concept of packaging design plans to communicate a home-like party atmosphere that people have only underwear but feel ease to stay in the crowd. Meanwhile considering all graphic figures interact with the features of a box development, the packaging surface designs of six small boxes compose an image of living room, moreover, enable to change to a party image as rotating different sides of boxes. No matter where you are, you can feel natural ease as having Anden Hud’s skiny underwear.
Credits
Project | Natural advocate packaging design
Client | Anden Hud
Class | Package Design I
Designer | Jia Rong Tsai
Professor | Vegina Wang
Photographt | Jia Rong Tsai, Ku Feng Cyuan
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