INSIGHT

Most 20-something-year-olds living in the Middle East work an exhausting amount of hours to earn a wonderfully lofty tax-free salary. The result? Most of their time is spent kicking up their feet on the couch and tucking into a Netflix marathon. Even when adventure would come calling, people often uttered a simple excuse - “Next time”.

SOLUTION

For the launch of Jeep Renegade, we wanted to remind people that every moment laced with “maybes” or “almosts” was adding pretty lifeless pages to their life’s story. Our solution was to pose a simple question. One that would awaken the venturous, get up and go spirit of every sleeping adventure addict across the desert.