Urine it to win it for Gatorade
PROBLEM
During intense physical exertion, the body loses water and electrolytes.
This can lead to serious health problems. Dehydration begins long before its first signs appear. However, many amateur athletes do not know about it.

IDEA
Show the degree of dehydration of the body using the color of urine as an indicator.

HOW IT WORKS
Place a special scale in the urinals of the fitness club.
With this scale, athletes will be able to easily determine the degree of their dehydration.
Urine it to win it
Published:

Urine it to win it

Published:

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