Giulia Ferrini's profile

MA Final Major Project: is safety dangerous?

Giulia Ferrini
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FINAL MAJOR PROJECT
London College of Communication
MA Graphic Branding & Identity (2016)

The project reflects upon the risk-averse society we live in, where the obsession with safety is depriving children of many useful and healthy experiences making them grow up as fearful and anxious adults. Parents need to be more aware that being overprotective can be counterproductive because children will be less able to face risks and difficulties in the future. The developed brand aims to intervene in this digressive trend by using provocative and ironic initiatives that serves as a stimulus for parents to critically reflect on the issue. The desirable objective is that people change their behaviour because they understand its negative consequences.
editorial branding graphic design Layout binding LCC UAL student safety hole
editorial branding graphic design Layout binding LCC UAL student safety hole
editorial branding graphic design Layout binding LCC UAL student safety hole
editorial branding graphic design Layout binding LCC UAL student safety hole
editorial branding graphic design Layout binding LCC UAL student safety hole
What happens to a child who is raised under a zero-risk policy?
What kind of adult will he or she become?
We need to open our eyes and become aware of how much the demand for 
safety does not reflect the real risk level.
editorial branding graphic design Layout binding LCC UAL student safety hole
editorial branding graphic design Layout binding LCC UAL student safety hole
editorial branding graphic design Layout binding LCC UAL student safety hole
editorial branding graphic design Layout binding LCC UAL student safety hole
editorial branding graphic design Layout binding LCC UAL student safety hole
editorial branding graphic design Layout binding LCC UAL student safety hole
editorial branding graphic design Layout binding LCC UAL student safety hole
editorial branding graphic design Layout binding LCC UAL student safety hole
editorial branding graphic design Layout binding LCC UAL student safety hole
Discover my final outcome here
MA Final Major Project: is safety dangerous?
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Giulia Ferrini's profile
Rome, Italy

MA Final Major Project: is safety dangerous?

Nowadays we are so obsessed by safety that we consider it a condition without which we cannot do anything. My analysis is not questioning the nec Read More

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