Brief
Create a video campaign to launch the new Energizer Eco Advanced,
the first battery in the world made with recycled batteries.
Innovation is inside
We wanted to show that these batteries are so innovative that are able to transform any object
in an advanced techonology piece. Even an old walkman.
My role
Being Creative Director of the campaign I leaded the team that developed concept and the campaign.
With the collaboration of Dario Basile I developed the script and the art direction while leading a team of web designers, video producer, animator and a copywritter.
Energizer EcoAdvanced microsite. Web design by Wabi Creative Design
Energizer EcoAdvanced battery life-cycle infographics. Design by Wabi Creative Design
Credits
Creative Agency - Yondbee Social Effects
Creative & Art Direction - Salvador Serrano
Creative Director - Dario Basile
Web & Infographics Design - Wearewabi
Italian Copywritter - Federico Riva
