MS International campaign (Outdoor).
Ph. Ken Griffiths
MS is surely the most popular Italian cigarette. MS, acronym of "Monopoli di Stato" (the national Italian tobacco industry) were launched on the market in 1973 as an alternative to Marlboro, but at a lower price.
Titles Acronyms:
1st: SILENT MOMENTS - 2nd: NICE MOMENTS - 3rd: UNIQUE MAN - 4th: MY SPACE - 5th: NICE MOMENTS
