IN FALL 2016, I 'VE STARTED MY FIRST SEMESTER AS An MFA DESIGN STUDENT AT SCHOOL OF VISUAL ARTS. ONE OF THE COURSES I WAS TAKING DURING THE SEMESTER WAS CALLED DESIGN AND BRANDING, INSTRUCTED BY KEVIN BRAINARD.
C. O. BIGELOW SERIES IS ONE OF THE TWO PROJECTS I CREATED IN KEVIN'S CLASS. THE CONCEPT WAS TO PICK AN EXISTING LOCAL BRAND/SERVICE THAT WE BELIEVED TO HAVE AN iNTRIGUING STORY TO TELL BUT WAS IN NEED OF HELP IN TERMS OF VISUAL BRANDING.
THE REASON I CHOSE C. O. BIGELOW AS MY SUBJECT IS I VALUE THE POWERFUL HISTORY AND THE IRREPLACEABLE MEMORIES THIS PHARMACY HAS CARRIED AND BROUGHT TO NEW YORK. AND I WOULD VERY MUCH LIKE TO HELP SHARE THE APPEALING CHARACTER AS THIS
BRAND IS BY CREATING A COMPELLING DESIGN AROUND IT.
School of Visual Arts// MFA Design program// class 2018// rebrand project// instructed by Kevin Brainard
