Allianz
Content marketing campaign
Online + TV
"Brave steps"
Allianz has a new image message ("Take the first step") that we have to enhance by non-classical online tools. We created a content marketing campaign in that we encoureged viewers to take the first step bravely if they want to change their life. It doesn't matter if it is a small of big step, the action is the key.
www.lepjbatran.hu (www.bravesteps.hu)
FEATURES OF THE LANDPAGE
- Brave Steps around the world
- Brave Hungarians (TV campaign)
- Web promotion
- Couch guidance
- "How brave you are?" personality test
TV campaign
TV tag
TV non-branded ad 1
TV non-branded ad 2
Key visual 1
Key visual 2
Key visual 3
Key visual 4
Website (Brave Steps around the world)
Website (promotion, viewer's can win by uploading their own Brave Steps)
Website (Couch guidance & "How brave you are?" personality test)
