Allianz
Content marketing campaign
Online + TV
"Brave steps"
Allianz has a new image message ("Take the first step") that we have to enhance by non-classical online tools. We created a content marketing campaign in that we encoureged viewers to take the first step bravely if they want to change their life. It doesn't matter if it is a small of big step, the action is the key.
FEATURES OF THE LANDPAGE
- Brave Steps around the world
- Brave Hungarians (TV campaign)
- Web promotion
- Couch guidance
- "How brave you are?" personality test