Rene Rasmussen's profile

Cruelty Free Campaign

Cruelty Free Campaign

This is a veganism campaign in relation to the Cowspiracy documentary and it evolves around nutrition. Most people in the world know why they should go vegan, but not many know much about it. This is where this campaign comes in. Firstly, the campaign is there to make people aware of their eating habit’s impact on the environment to invoke some sort of change in their nutrition. Secondly, the campaign is centred around educating people on vegan food; how to get your proteins, carbohydrates, fats, vitamins and minerals.

It is meant to be an illustrative, colourful and simple campaign as a contrast to the controversial and horrific scare tactic campaigns you so often see on the internet nowadays.

All photos, illustrations and products are created by me.
This is a playing card pack where the most common vegan myths are laid to rest.
A fun way to play and learn at the same time.
This is a booklet going into more detail regarding nutrition and physiology.
Flip through the whole thing in the embedded link at the bottom!

Thanks for watching!
Click here to flip through the booklet


Cruelty Free Campaign
Published:

Cruelty Free Campaign

An illustrative and colorful campaign educating you on veganism and the environment.

Published: