Cafe Macchiato
Rival to Second Cup, & Starbucks in Canada, Cafe Macchiato opened branches in the U.A.E seeking the same amount of success it had over there.
Opening New Branches resulted in rebranding its identity to something that will further fit the new market its in. The logo had to stay within the traditional spirit of most coffee shops so my team and I managed to work it out while still keeping it unique than others. I then took over the identity to create their collaterals ranging from Menus to venue branding.
Rival to Second Cup, & Starbucks in Canada, Cafe Macchiato opened branches in the U.A.E seeking the same amount of success it had over there.
Opening New Branches resulted in rebranding its identity to something that will further fit the new market its in. The logo had to stay within the traditional spirit of most coffee shops so my team and I managed to work it out while still keeping it unique than others. I then took over the identity to create their collaterals ranging from Menus to venue branding.
