Sea Shepherd new campaign highlights the unfortunate reality for captive cetaceans who are forced to perform in marine parks across the world. Each image in this new campaign features a photo of a captive cetacean with their true story and how captivity propelled them towards an untimely and tragic death. From a splash of water to a smash of glass, three pictures force people to think twice before buying tickets to marine parks. Ironically, Tilikum the most famous orca living in captivity died few weeks after the campaign ran online. The marine wildlife conservation organization responds to current event by releasing a fourth poster in tribute to Tilikum the same day his death was announced.
Client Sea Shepherd Conservation Society • Year 2016 • My role Copywriter & Art Director
We've got some good results:
