Framed up by the athlete's belief "My sport is my life", we explored their journeys to greatness as an addictive and obsessive cycle pushing us to develop and create a drawing machine, manipulated and guided by running data.
Our final design (a spirograph created by this technique) reflects the concepts of dedication, determination, success and failure through visualising a run from Niketown London to London College of Communication.
Packaging design for the T-shirt collection in collaboration with INT Works
Photography by Ryan Hopkinson
Fims by Andrew Telling
