This was as a school project, in which the students were asked to choose/invent any brand and design its identity. Some time afterwards I decided to pick it up again and make some changes.
The chosen brand was a small-town pastry shop, specialised in conventual sweets - sweets that were typically made by nuns and friars, ages ago. It has a special connection to the town, named Alcobaça (Portugal), where there's a monastery in which those sweets were produced.
The chosen brand was a small-town pastry shop, specialised in conventual sweets - sweets that were typically made by nuns and friars, ages ago. It has a special connection to the town, named Alcobaça (Portugal), where there's a monastery in which those sweets were produced.
The pastry shop, located in the same area as the monastery, inherits a lot from it, so it was only obvious that the logo should be somehow inspired by it.
Isto foi um projecto da universidade em que os alunos tinham que escolher ou inventar uma marca e desenhar a sua identidade. Algum tempo depois, decidi voltar a pegar nele e fazer algumas melhorias.
A marca escolhida foi uma pastelaria de uma cidade pequena, especializada em doces conventuais - doces que eram antigamente produzidos por freiras e frades. Este tipo de doce tem uma ligação especial com a cidade, chamada Alcobaça, onde existe um mosteiro no qual se produziam estes doces.
A pastelaria, que se localiza no mesmo sítio que o mosteiro, herda tanto deste que parecia apenas óbvio que este servisse de inspiração para a criação da marca.
Logo Construction
Stationery & Collateral
