HovTruck
Problem: Extreme commuter congestion on highways.
Solution: Create an innovative semi-truck that commutes two solo drivers to their desired locations using the HOV lane, showcasing the benefits of carpooling.
Award: Gold/Ambient — Scaddy Awards 2016
It will be built with clear walls, so others will see two cars within as the rider’s relax, get work done or chill and watch tv.
LED screens at the back of the truck alternate between live-traffic updates and information on how to arrange a ride.
When occupied or empty, onlookers will be prompted to call or tweet to arrange a carpool and escape traffic.
We will communicate with drivers on how and where to board the HovTruck.
Ford not only wants to raise awareness, but also provide commuters with an easy way to take part in the solution. Riders will be introduced to FordPass in partnership with Split's carpool service as a tool to make carpooling easy.
Creative Team: Neha Guria, Alex Gunderson, Faten AlMukhtar, and Bailey Murray.
