- Creative Sandwich -
A range of executions based around rebranding a student design exhibition at Massey University.
A range of executions based around rebranding a student design exhibition at Massey University.
While eating lunch one day, I decided that designing a logo was a similar process to making a sandwich. It was out of this insight that Creative Sandwich came to light. This symbol represents Massey’s Creative Sandwich of Skill, sandwiching Massey’s seven different disciplines of design in between two pieces of bread. These two pieces of bread represent the university, the place that the students - the vibrant sandwich fillings, go to learn. The content of the sandwich determines the taste, and the work of the students shapes the university.
