Oktoberfest Rebranding
This brief was a project for my university work, the objective of the brief was to rebrand a festival. Oktoberfest was the chosen festival that I rebranded for this project. Oktoberfest is the worlds largest Volksfest (Beer and Travelling Funfair) and is held annually in Munich, Bavaria.
Approach
I decided to give Oktoberfest a modern look, after researching the festival I noticed that all of the past logo's used a traditional gothic style typeface. To give the brand a modern look I decided to use a Sans-Serif typeface called "Futura" which was designed by German typeface designer Paul Renner, I used a typeface designed by a German typographer as the festival is held in Munich, Germany.
