ABOUT THE PROJECT
Client: Vietnamation
Scope of work: 2016 August - 2016 October
Agency: The Lab Saigon
Project Manager: Lan Mai
Creative Director: Tuan Le, Giang Nguyen
Art Director: Anh Duy
Graphic Designers: Tam Pham, Giang Ong, Uyen Dong, Uy Le
Storyboard artist: Nguyen Dan
Illustrator: Estince
STORYBOOK
The story is one among the most famous fairytales and folktales in Vietnam.
It depicts the iconic battle between human's strength against nature's forces.
Once upon a time, at the beginning of this country, there is a beautiful princess
whose father is the very king of all lands.When she reaches the age of marriage,
the king calls upon all mature men to come and compete each others to be her husband. But only 2 men can truly deserve her:
Son Tinh - The lord of mountains & Thuy Tinh - The lord of oceans.
Whoever provide the presents that the the king wants at the dawn of the next day can marry his daughter.
The presents are exotic animals and food that can only be found on land or in forest
( that clearly the intention of the king since he favors Son Tinh over Thuy Tinh )
Son Tinh comes in the first light of dawn and marries the princess that day.
Thuy Tinh chases after them, feeling cheated, raises the ocean higher and higher until it floods out the entire land.
Son Tinh raises the moutain much higher to block the water. They fight for over 3 months.
The battle ends when Son Tinh finally defeat Thuy Tinh.
But Thuy Tinh comes back every year trying to revenge and take the princess back.
THE MAP
We tried our best to illustrate the variety of Vietnam's terrain.
It has many rivers, vast forests, high mountains, plains with colorful fields. It also has beaches and rocky islands and desserts.
Son Tinh and Thuy Tinh fight each other over all lands, mountains and seas.
THE CARDS
We've drawn 5 treasure cards that the king requires Son Tinh and Thuy Tinh to collect:
A Rooster with 9 spurs
Horse with 9 hair streams
Elephant with 9 ivories
Tons of finest rice in the lands
Tons of best cakes in the lands
INSPIRATIONS & SKETCHES
After doing a certain ammount of researching, we were amazed and inspired of how beautiful the landscapes and culture in Vietnam are.
The rice fields shining in sunlight, the detailed brocades and textiles of people in Sapa are breathtaking.
The traditional houses of people in exotic lands were just glorious.
Image: combined from examples we found on the internet
We made many sketches on the houses, the trees, textiles and fields.
HOW TO BUY
Follow Van Tich at their Facebook page:
Order one box for your friends and your dear family to play at
Visit my website for more illustrations: estince.com
