Sony Playstation: God of War II
Promotion
God of War II is an über-violdent role-playing game that revolves around Greek mythology and puzzle-solving.
Players would take the role of Kratos, the God of War, and go through a journey in which he would defeat Cyclops, monsters, gods, and eventually Zeus on Mount Olympus.
To launch this Playstation game, we gave away demo CDs, packaged in what we dubbed as the - a box containing such evil that shall never be opened - and invite players to embark on an equally involving adventure. The only way to open this box is to follow the instructions and decipher the riddles.
Agency: 20:20 London
Creatives: Jennifer Chen (A Creative Department), Sara Leal
