Film Festival Branding
British Film Institute's 'Most Wanted' film festival branding. The concept behind the film festival is the idea of hiding, dodging and chasing, which runs throughout each of the films in the festival. The film titles on the front of the leaflet are partly hidden behind the letters of the title and graphic elements leave a trail across the leaflet. These concepts represent the journey of the protagonists in the films. A ticket reservation website and packaging for ice cream were also designed for the festival.
