For Loucos & Santos women’s avant-garde shoes 2017 collection, the brand invited famous Brazilian it-girl Giovanna Ewbank to feature a campaign were purple soft backgrounds complements the two stars of the shooting: Giovanna and the shoes.
The agency proposed an equally energetic digital identity for the campaign, using neon colors, fun typography, and sharp edges to present the photos and the new contents.
Project Management & Design
Marcelo S. Coelho
Ana Karolina Antinolfi