These invitations are sent out as seasonal greeting cards to the most exclusive clienteles of the fashion retailer, Moda Operandi. The company exclusively deals with preorders directly from the runway including Dolce&Gabbana, Gucci, Burberry, among many more. The lettering references several spencerian scripts and incorporates the colour scheme of Moda's brand guidelines. Each letter is hand-drawn, scanned, and traced with Adobe Illustrator.
