Town of Yarmouth Wayfinding
Branded Wayfidning
On the edge of everywhere
The Town of Yarmouth positions itself “on the edge of everywhere”, at the south-western tip of Nova Scotia. Yarmouth asked Form:Media to unify wayfinding and signage for the entire town, integrating their newly implemented brand with signs for visitors and residents, including: directional signs, urban trail signs, information kiosks, signs to help guests self-guide around the historic houses district, and banners to make the streetscape more colourful.
In an effort to reduce sign clutter, not only did the program include the implementation of a new system, but also included a 'designing' campaign to remove outdated and redundant signs. Thirteen sign types were located at over 200 positions in the town and were installed the Summer and Fall of 2016.
STATUS: 2015–16
TYPE: brand, branded wayfinding
CLIENT: Town of Yarmouth
https://www.townofyarmouth.ca/
Natalie Smith, Economic Development Officer (contact)
LOCATION: Yarmouth, Nova Scotia
Budget: $ 58,000 (design) / $ 171,000 (fabrication/installation)
PROJECT TEAM: John deWolf—principal in charge, creative director; Sahisna Chitrakar—project lead, project manager; Natalia Ultremari, graphic designer; Adam Fine, project manager; Rob Currie—interpretive content and planning.
