PAWS Testimonial ads

Progressive Animal Welfare Society or PAWS, is a nonprofit animal rights organization devoted to raising the awareness and providing adoption for lost and abandoned animals. Their primary objective is to prevent the process of euthanasia of both domestic and displaced wildlife.

There were three concepts considered for this project. Of the three, only two seemed to fit the overall message is that the nonprofit was trying to convey. "Pick me up" and "Im Lost" fit well into the non profits vision and would speak will to the target audience.