Advertising campaign concepts (external audience): To extend the reach of the "heart" from the logo, and to make it a living, breathing entity that went beyond the logo, I had the idea of the different touch-points and interactions the staff of Turstbridge would have with their patients. These one-on-one moments of connections translated to "implied heart" in the physical manifestations for each ad which showed the depth of caring the staff had to their patients and the bonds they create with their patients.