RPART - "Right Place at Right Time", developed in 2011, aimed to overcome the limitations of the conventional mobile advertising service. It consists of a mobile application that ensures ultimately that all marketing campaigns of a company’s products or services be automatically targeted to the consumer that is interested and physically nearby the actual stores. Through existing information available on Facebook, the application would automatically determine the level of interest that the targeted consumer would initially have in the promotional product. To implement this solution, the SDK system or Android Mobile Operating System, The Graph API and Facebook, amongst other Web technologies, were used to create this application.