Consumer Behavior Towards Brands
Design Research Dissertation
A designed version of my dissertation exploring the consumer behavior towards brands. Most of her work has been influenced by David Carson. The harmony of the color, typography, visual and layout of all his piece are magnificent. Hence, she decided to design this book as to visualize her own brand identity, as what this whole book is all about. Brand is not just about the logo itself but whole usage of the visual, style and quality of the product and more. The most important key is the reflection of what a brand wants to portray. So, that is what inspired her to design this book.
