VODAFONE mWALLET // UI & BRANDING
Brief
The goal was to create a responsive surface for Vodafone mWallet which is an existing payment method for smartphone users. It collects data about payment and incomes, and makes statistics and forecasts based on them. I worked as a member of a team in Demola Budapest, and my specific task was to design a layout for the mWallet application. I also had to come up with a base for a unique branding identity for this particular product of Vodafone Hungary.
Branding
The base of the visual identity was 'Vodafone Red' which a bright colour. I also wanted to emphasize the statistics collecting side of the service so I used angular graph elements to design the logo. Secondary colours – mainly warm grey, mustard yellow, and navy blue – were also used for the badges and icons of the application.
Structure
Since the application is capable of storing one's income and expenses, it makes relevant and complex statistics to educate the users about their own habits. Based on these statistics it also gives different kind of badges as a form gamification. I also had to design the basic menu items like Settings and Profile organization.
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