Be on stage of Bucharest
City branding
Bucharest is considered the most beautiful city in Romania and the center of theatre culture in Europe. A lot of tourists and many locals call Bucharest “The Heart of Theatre”. Branding identity for the city is based on the theatre elegance. The logo is composed of three different elements of Romanian culture: Letter “B” represents the city, image of the structure represents theatre, and lace pattern shows the beauty of the country. The color palette for this project was inspired by the colors of the Romanian flag. Black and white photos of theatre life were used to show the heart of the city culture.
