You are asked to choose and re-design a little known packaging brand, invigorating it in order to challenge the established brand. When making a choice also consider the creative potential of the brand by examining the product character, name, back story, origins etc
You are also asked to devise ways of promoting your product and engaging the audience via non-conventional brand communication formats eg social media, ambient. Consider what is special about your chosen product. Immerse yourself through your research. Really think about what your product should convey. Ulimately you need to nd it’s Unique Selling Point
