Keen Utility
This ad campaign promotes the Keen Utility line of steel-toed sneakers and work boots. Imagery was supplied by the client and the colors and design elements are pulled from existing Keen Utility packaging. Using scale and playful cropping combined with a simple folded paper background gave the campaign the look of a sheet pinned to a notice board. Thanks to Peter Metz at Sockeye for inviting me to help develop the look and feel of the campaign and Jason Maurer for the great copy.
