Pioneer Photoshoot-Palma de Mallorca, Spain
Photography by Carlo Borlenghi, Art Direction by Dean Bubello
Photography by Carlo Borlenghi, Art Direction by Dean Bubello
This photoshoot was done to reinforce Pioneer Investments strategy of using Nautical Imagery to enhance the brand and maintain consistency on a global scale. The resu exclusive-rights imagery to be used globally for all marketing, advertising, web, video, mutimedia, etc. This gave Pioneer a consistent look, and a significant cost savings as there was no need for stock photography purchasing. These images were branded for Pioneer, and set the brand apart from competitors.
