The construction boom in India, especially after the deregulation of the cement industry in 1982, has ranked India number two amongst the top producers of cement in the world. Here, the demand graph for cement ranges from the highest at the housing sector, to the lowest being commercial and Industrial units. This is where the problem begins.
Where sectors like commercial and industrial units can attend to their waste generation needs via recycling and various other techniques, without the worry of its cost, small scale, one time based demands like housing find it costly to undertake such expensive techniques at a personal level. This results in higher waste generation of cement packaging and other products affiliated with the industry. There is a noticeable waste generation as you walk about the country and find the packaging waste, namely Polypropylene Bags being used by hoarders, vegetable vendors and then being thrown in shreds along the streets, choking drains and polluting the area.
The upcycled Hold-all Bag is designed to attend to this waste generation by making use of second hand cement bags by creating a product that could contribute to a community that resonates with it, and needs it the most.
The Upcycled Hold-all is designed for that section of the economy that have unsanctioned, or no homes at all. It is designed for those who work hard through long, unregulated working hours, and are not even promised to a carefree, comfortable and restful sleep at night. It is designed for the migrant labor force of India, which essentially constitutes about 90% of the workers in the Construction Industry.
The Hold-All is designed completely using the waste generated by the industry, that is the polypropylene bag, with the cover being made using the bag itself, the filling-its shavings, and the stitching using the yarn made by it.
