COPYWRITE
Một trong những thế mạnh của tôi là Viết. Bên cạnh viết những bài ngắn, tôi cũng có kinh nghiệm trong việc triển khai các bài viết chuyên đề, phân tích chuyên sâu về hoạt động Marketing - Branding của các lĩnh vực, các thương hiệu.
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COPYWRITE
One of my specialties is content writing. I have created some articles which analyses and discuss about Marketing - Branding strategies of different companies.
This article has been produced during the time I worked for SocialBeat which provides Social Listening and Data Analysis services. Base on the data from social listening system, I had discussed about the branding strategies of Ecopark which is quite famous in real estate market of Vietnam. They took advantages of sponsoring for event as a strategy for branding. After reviewed some events in Ecopark, I also recommended to other real estate companies some suggestions to apply to their own brands.
Read the full version here: https://goo.gl/1foWwi
This was a big project that I did in SocialBeat which was a research about Real Estate field on the Internet and Social Media. Here is the part 1 of the research with the name "Strategies to sell dreams of Vietnamese Marketer in Real Estate". In this article, I talked about the overview of Real Estate on social media to prove that nowadays, Marketer in Real estate had spend lots of efforts on online marketing in stead of traditional ways in the past as direct sale and bill board.
Read the full article here: https://goo.gl/ACFQFP
Through a report of SocialBeat about trends on social media in quarter 3 of 2016, I realized that Sports would become the potential space for Marketer in Vietnam to invest in for advertising campaigns. This article analysed the rising trend of sports on the internet and social media, and proved the impact of advertising through sports. After that, I suggested some ideas for Marketer to implement their advertising campaign.
Read the full article here: https://goo.gl/0GpHu0
