Bachelor thesis on the subject, history and popularity of board games on the example of the "Internationale Spieltage SPIEL" ("International Game Days"), the world's largest fair for board games, in Essen.
Target of the thesis was to design an identity concept with a distinctive hallmark, a uniform layout, and concepts for marketing campaigns. The appearance should fit to the topic "play" and to the high standard of the fair.
Bachelor thesis at the FH Aachen, University of Applied Sciences, Faculty of Design (2012).
Prof. Dipl.-Des. Ralf Weißmantel
Prof. Dr. phil. Melanie Kurz