Inspired by the punk and current denim trends along with the black and white campaigns of Pepe Jeans which began in the 90s, a combination of laid back modern and chic punk would be portrayed. The looks would consist of simple styling, gritty irregular texture for denim, indigo shadow patches, diffused bleach sprays, acid washed blues. A hard-edged yet feminine look, just like a Pepe girl. The color palette being all blues and neutrals and the final result would have a worn off effect taking you back and forth to the past and present.
Pepe jeans logo used is only for college project purpose and nothing else.
