Kandima
Branding of an entire island in the Maldives
Background
Kandima reached out to us and needed an identity. What we first thought was ‘branding for a hotel in the Maldives’, turned out to be the big, wet dream task of branding an entire island. Kandima is a newly opened family resort on its very own atoll in the Maldives. When we got the brief it wasn’t even built, but only seeing aerial images of the actual atoll and the architectural drawings were enough to make us scream YES! What a paradise.
The case
Many resorts on the Maldives are rather luxurious, but Kandima wanted to be new and different. They are a resort where everyone should feel welcome, various ages and with guests from all around the world. Therefore, it was important to create a vibrant and flexible brand, that is easy to roll out all over the island, with many different touch points. For instance, there are nine different restaurants and outlets on the island, we designed logotypes and identities for each and everyone. Kandima wanted a distinct symbol, something you should almost be able to draw in the sand. We created their Brand Identity Guidelines and rolled it out on the website, on signage and on to different collateral such as soap bottles, towels, coffee cups and more.
