GALAXY LANES
Multimedia Bowling Alley
Multimedia Bowling Alley
Challenge:
Galaxy Lanes, the client, came to our agency in need of branding for their bowling alley project at the most concurred shopping center in Puerto Rico.
Solution:
My Digital Department went far beyond the assignment convincing the client of investing on developing an experiential immersive environment surrounding the bowling experience. We ended up designing not only the branding and advertising of Galaxy Lanes, but also defining its core experiential business concept and producing marketing solutions integrating partner brands, generating new revenue streams for the client. Some of the elements of this case study included brand identity, web design, the creation of avatars to trigger tactical live activations on premises, on site "date point" (SMS closed circuit social interactions projected on the big scale projection system (bare in mind this is before Twitter and Twitter walls) and a variety of experiential live events with different themes to accommodate tailor made activations for different brands.
Galaxy Lanes, the client, came to our agency in need of branding for their bowling alley project at the most concurred shopping center in Puerto Rico.
Solution:
My Digital Department went far beyond the assignment convincing the client of investing on developing an experiential immersive environment surrounding the bowling experience. We ended up designing not only the branding and advertising of Galaxy Lanes, but also defining its core experiential business concept and producing marketing solutions integrating partner brands, generating new revenue streams for the client. Some of the elements of this case study included brand identity, web design, the creation of avatars to trigger tactical live activations on premises, on site "date point" (SMS closed circuit social interactions projected on the big scale projection system (bare in mind this is before Twitter and Twitter walls) and a variety of experiential live events with different themes to accommodate tailor made activations for different brands.
