Blistered Idiot Sriracha Sauce
Product brand & package design
Product brand & package design
Because this was the first international product I'd ever been assigned to re-package, researching the country of origin and region of sale was paramount in establishing an appropriate template regarding traditional color palettes, package design, quality of life, etc.
My preliminary research included religion, geography, climate, economy, and currency as well as local colors and their assigned meanings in Thailand and surrounding areas.
I believe that the repetition of the logo from the bottle enclosure to the hang tag reinforces the brand in a subtle yet effective way.
My preliminary research included religion, geography, climate, economy, and currency as well as local colors and their assigned meanings in Thailand and surrounding areas.
I believe that the repetition of the logo from the bottle enclosure to the hang tag reinforces the brand in a subtle yet effective way.
*2013 Gold Addy Award Winner
