「天．地」
天地之間 華人設計 境在金點
影片透過一個金點遨遊穿梭於天地之間，象徵華人設計師在宇宙間尋找靈感的意象，為金點設計獎締造屬於華人設計的嶄新風貌。
This video, 'Earth.Heaven', blends ideas from ancient Chinese culture with contemporary design to explain to audiences across the globe what it means to design for and within huaren (Chinese-speaking) communities.
Bito explores the Golden Pin Design Award's 2016 theme of 'Heaven and Earth' (天地 or Tian Di in Chinese), which is derived from the Chinese cosmological framework of the three universal elements of Heaven, Earth, and Humanity as highlighted in the ancient Chinese divination text, I Ching (also known as the Book of Changes in English). The dot (.) in the studio's highly abstract creation represents the huaren designer flowing between the realms of Heaven and Earth on a constant search for inspiration.
Directed by Bito
Client：台灣創意設計中心 Taiwan Design Center
Creative Director: 劉耕名 Keng-Ming Liu
Producer：龔茵 Elise Gong
Associated Art Director : 李竺潔 Chu-Chieh Lee
Concept & Script：劉耕名 Keng-Ming Liu／黃心怡 Vicki Huang／李竺潔 Chu-Chieh Lee
Design：劉耕名 Keng-Ming Liu／李竺潔 Chu-Chieh Lee
2D Animation：李竺潔 Chu-Chieh Lee／吳昱緯 Phil Wu／陳威霖 Wei-Lin Chen／朱哲頡 Che-Chieh Chu
3D Animation：陳威霖 Wei-Lin Chen／李竺潔 Chu-Chieh Lee／高慶和 Ching-Ho Kao
Cel Animation：李竺潔 Chu-Chieh Lee
Editing：李竺潔 Chu-Chieh Lee
Music & Sound Design：許家維 Chia-Wei Hsu／紀柏豪 Po-Hao Chi
天地之間 華人設計 境在金點
影片透過一個金點遨遊穿梭於天地之間，象徵華人設計師在宇宙間尋找靈感的意象，為金點設計獎締造屬於華人設計的嶄新風貌。
This video, 'Earth.Heaven', blends ideas from ancient Chinese culture with contemporary design to explain to audiences across the globe what it means to design for and within huaren (Chinese-speaking) communities.
Bito explores the Golden Pin Design Award's 2016 theme of 'Heaven and Earth' (天地 or Tian Di in Chinese), which is derived from the Chinese cosmological framework of the three universal elements of Heaven, Earth, and Humanity as highlighted in the ancient Chinese divination text, I Ching (also known as the Book of Changes in English). The dot (.) in the studio's highly abstract creation represents the huaren designer flowing between the realms of Heaven and Earth on a constant search for inspiration.
Directed by Bito
Client：台灣創意設計中心 Taiwan Design Center
Creative Director: 劉耕名 Keng-Ming Liu
Producer：龔茵 Elise Gong
Associated Art Director : 李竺潔 Chu-Chieh Lee
Concept & Script：劉耕名 Keng-Ming Liu／黃心怡 Vicki Huang／李竺潔 Chu-Chieh Lee
Design：劉耕名 Keng-Ming Liu／李竺潔 Chu-Chieh Lee
2D Animation：李竺潔 Chu-Chieh Lee／吳昱緯 Phil Wu／陳威霖 Wei-Lin Chen／朱哲頡 Che-Chieh Chu
3D Animation：陳威霖 Wei-Lin Chen／李竺潔 Chu-Chieh Lee／高慶和 Ching-Ho Kao
Cel Animation：李竺潔 Chu-Chieh Lee
Editing：李竺潔 Chu-Chieh Lee
Music & Sound Design：許家維 Chia-Wei Hsu／紀柏豪 Po-Hao Chi
