Identical Cousins
Logo, Branding
Logo, Branding
Logo variations for Identical Cousins, and further designs for business cards, letterhead, stickers, hang tags etc...
The outlook was for a company manufacturing young childrens clothing, so it must convey a sense of happiness and surprise to the child while making mom feel comfortable and familiar with the brand, even if its her first time buying it. I wanted to keep the logo as a type icon, and also have a more illustrated version with retro characters, somewhere in between golden books and betty crocker, to appeal to both young and old :)
The outlook was for a company manufacturing young childrens clothing, so it must convey a sense of happiness and surprise to the child while making mom feel comfortable and familiar with the brand, even if its her first time buying it. I wanted to keep the logo as a type icon, and also have a more illustrated version with retro characters, somewhere in between golden books and betty crocker, to appeal to both young and old :)
