Lux
Luxury of less
The new bottle design is inspired by a new trend, Luxury of Less, which represents a new generation of luxury goods that are less reliant on established luxury brands names and ostentatious, over-design “less but better”. The new Lux identity matches perfectly with the new wave of luxury branding that is emerging, especially in Western cultures. The design intent is to use tailored minimal details, like tactile textures being designed to whisper, rather than shout. Lux is a design that fits perfectly in a new era where the overall brand experience is valued almost as much as the actual product itself. The product design allows expressing quality, heritage, and luxury values.
Lux comes in 5 exciting water categories based on their pH, making a perfect match for each consumer occasion: Serenity mineral water, Quartz mineral water, Crystal mineral water, Alkaline mineral water and Glacier Sparkling Water. Each one has soft, dedicated neutral color schemes that emphasize the source. The logo with its crystal cut reflects the light and indicates that the water comes directly from a precise source. The copper font and graphics are stylish and modern, something important for HORECA water bottles. The bottle shape is a smooth drop shape which gives a perfect structure to wrap your hand around it and serve gently.
The end-result offers a visual language that combines modernity and its luxury details make of it the perfect bottle for a restaurant table.
Winner / Best bottle in PET World Beverage Innovation Awards 2016 In occasion of the Brau Beviale 2016
Credits:
Eduardo Otero Rodriguez - Senior Industrial Designer & Strategic Designer / PET Engineering
Carmine Baldassarri - Packaging Engineer / PET Engineering
PET Engineering - Manufacturing Company - WWW.PETENGINEERING.COM
