El leila el kbeira
Client : Étoil
Creative & Art Direction : Ahmed Bahaa & Nourhan Fathy
Photographer : Dr. Ahmed Belal
Breif : The campaign was for the occasion of profit Mohamed's birth 2015.
Inspiration : The inspiration behind it was operate " El leila El kbera", a traditional Egyptian folklore.
The main characters in the campaign : " Homos" , " Belly Dancer" , " El aragoz " ," Shagee3 el cima " and "Children".
SKETCHES OF CHARACTERS
" Homos " a seller, who sells the desserts in the street. In the celebration.
" El aragoz " the wise clown that was talking with different people in the street and gives them advices.
" shagea El cima " the hero that was working in the circuse, taming the lion.
C H A R A C T E R S
The characters was illustrated as outline ,then it was full coloured.
The slogan was created and inspired from the operate transcript, Like " قرب خدلك حتة ملبن "
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S K E T C H G I F T
A gift that was given to children when buying the desserts, coloring album for the campaign's characters.
creating of character EL LEILa el kbera
D a n g l e r s
S E T T A B L E
Etiole has a cafe branch and the set table's was the center piece.
P H O T O S E S S I O N
Samples from the desserts, photo session before editing. We retouched the photos to help us in our campaign.
O C T A G O N B O X
B A G E T O I L E
P O S T E R E T O I L E
B I L L B O A R D
SKETCH 1
HOMOOS
B I L L B O A R D
SKETCH 2
ARAGOUZ
B I L L B O A R D
SKETCH 3
SHAGE3 EL CIMA
B I L L B O A R D
B I L L B O A R D L I F E
NASR CITY
S k e t c h e s
S O C I A L M E D I A
FLYER EL LEILA EL KBERA
