Sportline provides a line of products for the casual athelete such as: pedometer, heart rate monitor, stopwatch, and more. However their current branding and packaging are very generic.

The new design of Sportline promises fun and energy. I have chosen a form that shows both movement and stability and applied it to the packaging design. The new packaging is much easier to open compared to the original blister pack, and also gives a strong shelf preference. I have also design the point of purchase” for Sportline, which is consistent with the new branding and packaging, and series of poster to promote the new design and products.