GoldLink
Branding, Identity, Interactive
Goldlink is the High-speed Rail system in California that goes from San Francisco to San Diego.
The rebranding of Goldlink creates a modern, clean and relaxing atmosphere in order to give people
a joyful journey.
The original name of Goldlink was “California High-Speed Rail Authority (CHSRA).” The new name
The original name of Goldlink was “California High-Speed Rail Authority (CHSRA).” The new name
is friendlier and easier to remember, because California is known as the Golden state, and the High-
speed Rail will act as the link between cities.