一杯咖啡
ONE COFFEE
來自街角，以慢活為個性的品牌。
在快速步調的城市中，透過創意的咖啡產品與策略，
為生活繁忙的上班族創造只屬於你/妳的「一杯咖啡」，讓生活不再單調。
It is a downshifting of personality brand from a corner of city.
In a fast-paced city, through to create convenient coffee products and design strategies to
produce "a cup of coffee" for office workers and make more surprises in our life.
Branding . Visual Design . Product Design . Space Design
A. 視覺設計
視覺要素以品牌字母字首的 O 與沖泡咖啡時產生的漣漪為結合，
以漸層色彩的堆疊，傳達品牌的慢活個性，
透過多樣化的產品在上班族的生活之中激起對於品牌的共鳴。
A. Visual Design
The visual element was consisted of the letter ''O'' and the ripples of brewing coffee,
communicating downshifting branding personality with gradient colors.
Otherwise, we combined with multiple products to inspire resonances of brand in their life.
B. 概念產品設計
01. 咖啡香氣領帶夾
咖啡香氣領帶夾打破傳統的咖啡飲用文化，
藉由嗅覺品嘗濃郁的咖啡香氣同時和時裝搭配，
讓人在忙碌時也可以獲得咖啡的香氣來提振精神，
並藉由替換膠囊來補充咖啡香氣，讓咖啡成為代表個性的個人時尚配件。
01. Coffee Aroma Tie Clip
The traditional coffee drinking culture was broken by coffee aroma tie clip,
tasting rich coffee atmosphere by the smelling and matching with fashion at the same time,
let people also get the aroma of coffee to boost the spirit in busy, and by replacing the capsules to add coffee aroma,
It will become the individual fashion accessories of representative style.
02.瓶蓋咖啡
針對都會人士所設計，水壺的外觀設計以木材材質結合冷硬的金屬材質杯蓋創造衝突的現代美學。
瓶蓋咖啡沖泡原理是以熱水壓力沖泡，瓶蓋咖啡不需要使用而外的電力，
使您在外出工作與遊樂時只要一杯熱水與配置好的咖啡粉，就能呈屬於你自己的「one coffee」。
02. Bottle Cap Coffee
Designed for metropolitan, the bottle's modeling appearance is combined with woody materials with chilled metal cap
to create a modern aesthetics of conflict. The brewing principle is based on hot water pressure brewing,
so Bottle Cap Coffee doesn't require any extra electricity.
Where you are working and having fun, as long as a cup of hot water and configured coffee powder,
you can create your own 「one coffee」immediately.
CREDIT
2015 / 一杯咖啡 ONE COFFEE
Designer: PO KUEI SU、YU CHENG LIN、YU RONG ZHANG
