蛤外好初 - 馬蹄蛤主題館品牌識別設計
Geloina Clam Theme Park Visual Identity Design
主題館故事
位於雲林口湖鄉的馬蹄蛤主題館，園區主要的特色有生產、美食、教育、體驗四大方向，
以四大方向創造知名度以及讓更多人認識馬蹄蛤這項產業，使偏遠的口湖鄉能重新創造地方新價值，吸引民眾前往觀光。
Geloina Clam Theme Park Story
The main features of the geloina clam theme park located in Yunlin Kouhu is production, food, education and experience,
through the four directions to create awareness and let more crowd to know the industry of gelonia clams.
It will make remote Kouhu to recreate new local values and attract people to sightseeing.
A. 品牌概念
翻轉傳統養殖業的印象，以清新自然與溫暖的風格為方向，
傳達海鮮的自然新鮮感與在地人的樸實情感，
並以食的體驗與使用商品的過程中，
讓民眾能在生活中就能更加認識馬蹄蛤產業與在地文化。
A. Brand Concept
To communicate the natural seafood fresh and folks's simple emotions and
Overturn the impressions of traditional aquaculture industry with the style of branding is fresh, natural and warm,
Furthermore, by providing eating experiences and using life-product process
to let crowd could know more about the geloina clam industry and local culture.
Branding . Visual Design . Product Design
B. 生活產品設計 Product Design
01. 蛤外有料胡椒罐
轉化人拿著馬蹄蛤拍照的手勢與馬蹄蛤吐沙的意象，
同時罐內的香料就如殼內的肉一樣珍貴新鮮的概念.
讓馬蹄蛤以創意的產品更貼近人們，成為餐桌上不可或缺的食器。
01. Pepper Can And Salt Shaker
Transforming the gesture of people take a photo with holding geloina clams and clams spiting,
simultaneously, there is the concept with the spice inside is as fresh as the meat inside the shell.
Modeling the creative geloina clams product to close to crowd, and making It to be a indispensable tableware.
02. 蜆得乾淨絲瓜蛤蠣皂
結合馬蹄蛤殼粉與絲瓜布，具有溫和去角質與基本清潔功能，
並以幽默的方式設計成馬蹄蛤造型，為純天然的生活用品。
02. Loofah And Soap
Combined with geloina clam shell powder and loofah with a gentle exfoliating and basic cleaning function,
and designed a geloina clams model with humorous way,
it is for the natural life supplies.
馬蹄蛤主題館一隅
Photography with Geloina Clam Pavilion
CREDIT
2016 / 蛤外好初 - 馬蹄蛤主題館品牌識別設計 Geloina Clam Theme Park Visual Identity Design
Designer: PO KUEI SU、TING YU CHANG、YU WEN HUANG
