Each year Validity puts on a Holiday to post on social media and email to clients. The challenge with these videos:
• Must incorporate the office and employees
• Most employees don't like being on camera
• No budget allocated for the video
The solution - Create a video that shows the office and employees in a way that doesn't require anyone to leave their comfort zone - even playing up the "humbug" attitude that spoiled videos from previous holiday seasons.
2016 Holiday Video
2015 Holiday Video
The way we envisioned doing this video brought a few challenges with it. Mainly, the challenge was figuring out how to create the scene where the camera pans from desk to desk without having the budget to use a track system or a stabilizer mount.
My incredibly "cost-effective" solution for this: Put the camera tripod on an old poster with strings attached and pull it along a taped path. When the poster moved along the ground it provided a very smooth glide. We tried a hand cart but the wheels didn't agree with the course carpet texture.
My Role
• Producer, creative direction
• Videography, sound, editing
Tools used
• Canon XA10 Camcorder
• Rode NTG2 Shotgun Mic (Audio shot separately)
• No artificial lighting used.
