Swiffer
Swiffer Introductory Campaign
Swiffer Introductory Campaign
The Swiffer Sweeper revolutionized the task of removing dust and light particulate soils
from environmental surfaces, thereby posing a rhetorical question, "Suffer? Swiffer!"
from environmental surfaces, thereby posing a rhetorical question, "Suffer? Swiffer!"
Magazine ads followed Swiffer as it carved a path through dust and dirt, literally inventing a new category of cleaning tool.
