Energy drink package
The package for the energy drink «Rhythm» was designe for an imaginary customer in limited target audience. The main purposes were to create a really specificaly directed package, to convey the definite mood and energy, to make the design individual and attractive to the particular target audience.
The first step was the choice of the limited target audience. I found out that the number of people consuming energy drinks is not so small and really various. Musicians became my final choice. It seems to me DJs are those who always truly need non-stop energy and motion. I can justify my choice by the fact that i like using bright colours and active rhythmic graphics in my design.
I figured out that packages loaded with plenty of details mostly scare away customers, thats why i wanted to create clear design based on typography. Typography becomes more and more popular nowadays, because of its ability to show fully the character but not to make it overloaded. In the course of different experiments i came up with this decision. The logo simulates a musical rhythm and a heartbeat at the same time.
